It’s no mystery that social media is a powerful tool. What is less known, however, is how you can use this to your advantage by growing your audience and creating quality content.
In this article, I will talk about 8 tips to get more likes on TikTok. I start with the basics, creating engaging videos and using hashtags to reach a broader audience, and then move on to more creative methods, like staying on top of the latest trends and giving viewers a cliffhanger to leave behind.
Are likes important on Tiktok?
TikTok likes are important because they are a measure of popularity and influence. People who receive a lot of TikTok likes on their posts tend to attract more attention from other users, which helps them gain more followers on TikTok and increase the reach of their content. Likes also contribute to credibility: when people see that others have liked a post, they are encouraged to watch the video and start a conversation.
A significant number of likes can make your content more visible to potential partners and sponsors, as people prefer popular accounts. In conclusion, TikTok likes are essential for building a successful presence on the platform.
How to get more likes on TikTok?
Use these 8 tips to increase your reach and relevance on TikTok among the people most likely to like your videos.
Know your audience
Since the beginning of time (or around the time YouTube was invented), YouTubers have been trying to find a way to hack the system and get famous and rich quickly. The best way to achieve this is to know your audience.
But trying to conform to a certain pattern is actually one of the worst things you can do (and it can be quite energizing). Either way, people who go viral on the internet are seen as authentic, and that’s usually because they are. Your audience wants you to be yourself. TikTok users not only appreciate authentic content, they love it.
Hook your viewers in the first 2-3 seconds
If you want to get more likes on TikTok, the best thing you can do is create engaging videos with a hook. In other words, create videos that are so compelling and engaging (especially in the first 2-3 seconds) that viewers can’t help but stop and watch the video.
There are many ways to do this: use colorful images, tell a compelling story, add humor, and make sure your videos are well-edited and polished before publishing.
Make the most of TikTok trends
Trends change quickly on TikTok, so make sure you take advantage of them as soon as possible. The best way to achieve this is to create content that reflects the current trend while keeping your brand’s voice and identity intact. This makes your content relevant and attractive to your audience.
When using trends, remember to use hashtags and other keywords related to the trend so that your content is more likely to be noticed. You can also collaborate with influencers or create trending challenges to increase your TikTok followers and get more likes.
Follow influencers on TikTok
It may seem like your favorite influencer already knows it all, but even the best-known TikTokers have videos that are less popular than others. Bella Poarch has over 84 million followers on the app, and while that video had 5.4 million likes, this one has 700,000 (just kidding, 700,000 likes is a lot, but not compared to her other videos).
Paying attention to the number of similar influencers is a good technique to see how different types of videos perform at scale. The first TikTok is based on a very popular TV show, while the second is a fairly simple lip sync (in a particularly awesome outfit). See what influencers are doing and try to implement those strategies into your content.
Use hashtags to reach a wider audience
TikTok hashtags are the most powerful tool for gaining huge new audiences. Including the right hashtags in your videos can make your content more discoverable to users searching for topics that interest them. Additionally, using popular hashtags can help you get more likes on your videos because the more users see your content, the more likely you are to get likes and engagement.
But like Instagram hashtags, use them sparingly, as too many can make your content look spammy. If your content is aimed at a general audience, use 1-2 popular hashtags mixed with 1-2 thematic hashtags. If it’s aimed at a specific group of people, use 2-3 thematic hashtags. There is no magic number, experiment, and eventually you will discover what works best for your audience.
Create a niche with great content
If you are a brand, you already have an audience interested in your products and services. Therefore, it is easier to create niche content that makes your videos more accessible to your subscribers. However, this will probably not be enough to become a popular account on the platform.
You can also like your videos on TikTok by creating content based on current trends but with a new twist that is unique to your brand and the use of your products. The most important thing to remember is to create videos that are refreshing, entertaining, informative, or entertaining.
Just ask for them
Sometimes the most obvious answer is the best. One technique for asking for likes is to create videos in two parts and then ask viewers to like the second part. It’s like an altercation with the audience. You press this button and in return, you see how the story ends.
But you don’t need a multi-part TikTok to beg your audience for likes. We’re not trying to tell you to beg for every TikTok, but there are smart, fun, and effective ways to simply ask for likes.
Post Frequently To Get Likes on TikTok
To reach more viewers, you need to publish content regularly. The best way to do this is to create a video publishing schedule so you know what content to create each week and which videos to publish.
A good way to do this is to choose one day to record videos and another day to edit. Once you’ve done this, you can decide when, on what days, and how often you want to publish your content. This structure makes it easier for you to attract an engaged audience who knows when to look for new videos from you.
Remember to treat your TikTok fame account like an investment. You probably won’t be able to get many likes at first. However, this should not discourage or stop you from publishing. Instead, keep creating content, and soon you will see more engagement on your account.